The rerelease of The Sports Business Handbook includes fifty of the most significant sports-related moments that changed the industry. From the Black Power salute at the 1968 Mexico City Olympic Games to George Steinbrenner’s purchase of the New York Yankees, these monumental events provide not only a sense of how far we’ve come, but where we may be heading as well. To celebrate these iconic moments in the industry, Rick has teamed up with Staks to create 10 NFTs from among the list that capture these gamechangers.